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Reputation & review removal · pay only on results

That review is costing you customers. It can come down.

Sterling Name builds policy-grounded cases against false, defamatory, and rule-breaking reviews — on Google, Trustpilot, and wherever else your business is rated — then files them through that platform's own formal channels. No grey tactics. No contact with reviewers. No fee unless it's removed.

Get a free case review →How removal works
1,125+ businesses protected82% removal rateNo Removal. No Fee.
Google · Business Profile
"Absolute scam, avoid at all costs…" · 1★
Posted by an account that was never a customer. Breaches the platform's fake-engagement rules…
Trustpilot
Defamatory review naming your business owner
False claims from an anonymous account, with no record of a purchase or service…
All platforms
Genuine customer reviews · 4.8★ average
Real feedback, untouched. Your actual reputation stays exactly where it is.
KEPT
Case #SN-0147 · 2 profiles monitored0 removals confirmed
Cases built and filed on
GoogleTrustpilotYelpTripadvisorFacebookGlassdoorBooking.comIndustry directories GoogleTrustpilotYelpTripadvisorFacebookGlassdoorBooking.comIndustry directories
0+Businesses protected
0%Removal rate
0+Removals confirmed daily
$0Until removal succeeds
What we remove

If it breaks the platform's rules, it can come down.

Every serious review platform publishes content rules, and a surprising share of the reviews damaging your business break at least one of them. The work is proving it, in the format the platform actually responds to.

Reviews from people who were never customers. Competitor hits. Coordinated one-star runs. Every major platform bans all of it — Google under fake engagement, Trustpilot under its genuine-experience requirement — but almost nobody builds the case. We document the absence of any real transaction, cite the exact rule, and file.

Harassment, profanity, conflicts of interest, reviews aimed at the wrong business. These rules are public on every platform worth worrying about, and they are broken constantly. We map each review to the precise clause it violates and submit through the formal channel, not the complaint box.

False statements of fact dressed up as experience. Mistaken identity. Accounts of events that did not happen. These open both policy and legal removal paths on any platform. We pick the stronger ground and pursue it.

REMOVABLE ✓
Google
?
Anonymous user
★☆☆☆☆

"Never trust this company. Total scam. One star." No order, no visit, no record of this person anywhere in your systems.

Ground: reviewer has no genuine experience of the business. Violates the platform's rules on fake engagement.
REMOVABLE ✓
Trustpilot
D
Disgruntled ex-employee
★☆☆☆☆

"The owner is a [***] and everyone should know it. Avoid these clowns." Abuse aimed at a named person, posted by a former staff member.

Ground: harassment plus conflict of interest. Breaches two separate guideline clauses.
REMOVABLE ✓
Any platform
M
Mistaken reviewer
★☆☆☆☆

"They took my deposit and vanished." Describes a different company with a similar name, three states away.

Ground: false statement of fact about the wrong business. Policy and defamation paths both available.
Where we work

Same method, wherever the review lives.

The method does not change from platform to platform. The rulebook does — which is why we read each one properly before we tell you what's removable.

Google

Business Profile reviews: the largest single source of damage for most local businesses, and the platform with the most developed removal policy behind it. Also the slowest to act without a properly built case.

Route: policy report → escalation to a human reviewer → legal notice where the content warrants it.

Trustpilot

Trustpilot requires a genuine buying or service experience behind every review. That single requirement makes a lot of anonymous, unverifiable one-stars challengeable on the platform's own terms — if you can evidence the gap.

Route: flagged with evidence → compliance review → escalation until it's decided.

Everywhere else

Yelp, Tripadvisor, Facebook, Glassdoor, booking sites, trade and industry directories. If a platform publishes content rules and a reporting route, we can build the case against a review that breaks them.

Route: assessed first. If a platform genuinely offers no path, we tell you at assessment — before you've spent anything.
The process

Three steps. One invoice, after removal.

1Assessment

Send the links — any platform, any number of them. Aaron and the team map every item against that platform's published rules and tell you, precisely, what is removable and what isn't. Free, confidential, no obligation.

2The case

Every removable item gets a formal case: the specific policy breached, the evidence, the right escalation path for that platform. Platforms ignore outrage. They act on precision.

3Confirmation

We file, follow up, and escalate until the content comes down, then keep monitoring so it stays down. You are invoiced per confirmed removal. Only then.

The terms

You pay for outcomes. Nothing else.

No retainers, no hourly billing, no paying for attempts, and no premium for the harder platforms. Harvard Business School research puts the cost of a single unfair one-star swing at 5 to 9% of annual revenue. So the terms run backwards from the result: if the content does not come down, you do not pay.

Upfront cost$0, no card required
You pay whenContent is removed. Only then.
Platforms coveredAny with published rules
Typical resolution1–4 weeks
HandlingFully discreet
If it isn't removedYou owe nothing
Client outcomes

A review that was purely untrue sat on our profile for months. Sterling had it down in eight days.

Practice owner · Dental · Google

Two other firms tried and failed. These people built an actual case, and we paid only when it came down.

Managing partner · Law firm · Trustpilot

We had the same fake review copied across three sites. They handled all three and only billed us for the two that came down.

Director · Home services · Multi-platform
1★ fake review · Google · removed 3 days agoDefamatory review · Trustpilot · removed 5 days agoCompetitor sabotage ×4 · Google · removed last weekEx-employee review · Glassdoor · removed last weekMistaken-identity review · Yelp · removed 2 weeks ago 1★ fake review · Google · removed 3 days agoDefamatory review · Trustpilot · removed 5 days agoCompetitor sabotage ×4 · Google · removed last weekEx-employee review · Glassdoor · removed last weekMistaken-identity review · Yelp · removed 2 weeks ago
Common questions

Asked before, answered plainly.

Which platforms do you cover?+
Google and Trustpilot are the two we handle most, and between them they account for the majority of the damage our clients come to us with. Beyond those: Yelp, Tripadvisor, Facebook, Glassdoor, booking sites and trade directories. The test is simple — if the platform publishes content rules and offers a reporting route, we can build a case. Send the links and we'll tell you which of yours qualify.
Is this legal?+
Yes. It only works because it is. Every case rests on the platform's own published rules and applicable law, filed through the platform's own reporting channels. No hacking, no bribery, nothing off the books.
Will the reviewer know?+
No. We never contact the person who posted it. All communication is with the platform, through formal channels. Nothing about the process is visible to them.
How long does it take?+
Most cases resolve within one to four weeks, depending on the platform, the volume, and how many escalation rounds are needed. You will know the likely timeline for each platform after assessment.
What does it cost?+
Quotes are per-removal and confidential, based on content type and complexity — not on which platform it sits on. Nothing upfront, no card required. If a review does not come down, it costs you nothing.
Is removal permanent?+
In the vast majority of cases, yes. We keep monitoring after confirmation. One honest caveat: platforms occasionally reinstate removed reviews when their policies change, and that is outside anyone's control, ours included. If it happens, we reassess the review under the new rules.

Send the links. We'll tell you what's removable.

Any platform, any number of reviews. Free, confidential assessment, back to you within one business day.

Reviewed personally by Aaron Duckett, your case manager · No credit card · No obligation

Received. Quietly.

Aaron will come back to you within one business day.
Nothing to pay, nothing to sign.